With the crisis we have and what we hear every day about the situation of the English pharmacy within the European framework, I wonder if it would be interesting to get into a group of pharmacies. What do you think about them? Answer
The current situation of the English pharmacy is involved in a number of important changes, both internally (decreased profitability) and external threats from the Brussels exchange pharmaceutical model. Despite the many strengths that have the pharmaceutical distribution channel, division between pharmacies, the interests of other operators market (large) and limited commercial and entrepreneurial vision of the collective make individual response capacity is very limited.
In this environment, you begin to create large groups of pharmacies, in fact, in France, with a pharmacy model very close to ours, together the percentage of pharmacies is increasing. In Spain the fundamental reasons that fail are the following groups:
● Lack of discipline in the group.
● Lack of a model of success. ●
Heterogeneity of partners. ●
Limited interest of the pharmaceutical industry.
● Lack of professionalism of the managers of the group.
● Lack of staff to ensure that pharmacies comply with the rules and proposals of the group.
● Lack of transparency in the industry. ●
Language: "Buy" instead of "sell."
● Lack of effective marketing plans.
● If the group is small, it has critical mass, if large, national, will not have visibility to the consumer. The term 'pharmacy' is much larger than the group. Individualism ●
pharmacist.
● Interest in the group make money, not the profitability of the pharmacy.
really key to the success of a group of pharmacies should be based on the following points: • Model Homogenization unique assortment management • • Maximize economies of scale • Transparency between members • To be recognized by the industry. Disciplinary image.
Depending on the capacity of purchase (sales) with the pharmacy: at small pharmacies, the group can be used to buy all the products beauty products, EFP and generic pharmacy major, the group is only recommended for products such B (with less power consumption and take too much management time), since purchases of two or three main products in each category should continue to live.
From my point of view, the cooperative is revealed as the key defender the current model, providing a service without which a number of pharmacies could not survive. But the union also needs to be modernized, providing added value services to pharmacies and becoming harder to bargain with the powerful industry. My vision of what is happening is that there is a natural market selection: Threats to the very dynamic; opportunities for restless; positioning: responding to health needs and all that accompanies it.
In this sense, the pharmacy must retrain and move from being a dependent of the individual business (traditional pharmacy) to a business organization with a team of management by objectives (pharmacy modern). KEY
Values \u200b\u200bof pharmacy and how to empower
● Proximity: defense of pharmaceutical model. ●
Pharmaceutical advice: staff training.
● Image: improvement of "merchandising" and exposure. ●
Assortment: category management and sales techniques.
● Health services: differentiation. ●
high turnover: management company.
Luis de la Fuente Mediformplus Managing Partner of
luis.delafuente @ mediformplus.com
www.mediformplus.com
